VISUAL IDENTITY DESIGN
PRING is an integrated communication agency with a focus on PR.
PRING is a visual identity project in which I had very much freedom in exploring the logo possibilities that could best represent their activity and values. From working on discovering their core message to finding the visual style which a newly formed agency could wear, without visually restricting them was an exciting process. The most challenging part was finding the logo form that could represent them in the next 3 years as well, and not only at present.
Based on the brief and my personal design analysis, I decided the logo should be minimalist in style and stand alone, show the expertise of the founders and freedom of expression.
The concept of the chosen proposal was a stylized picture frame, that can showcase various creative expressions through video, motion graphics, photography or illustration. Therefore, the logo mark itself is the frame, the rational conveying the emotional in perfectly balanced interdependence.