McGann Custom Engineering

VISUAL IDENTITY DESIGN

CLIENT

MCGANN CUSTOM

ENGINEERING, IRELAND

McGann Custom Engineering is about creating unusual and exciting variations of ordinary machines (custom engineering, miniature replica tractors, mucking out tools, gravity racers / soap box cars, rally cars). Since what Shane McGann does is so unique, never standard and always an improved version of the product, your logo should be expressed in such a form that it conveys these distinct features of your way of doing things: uniqueness, never standard, exciting, ingenious.

With this in mind, why not have a custom designed logo? To do this, I hand-drawed each letter forming the McGann name, so that the letters easily flow one into the other like a well oiled machine.

Thank you!