McGann Custom Engineering
VISUAL IDENTITY DESIGN
McGann Custom Engineering is about creating unusual and exciting variations of ordinary machines (custom engineering, miniature replica tractors, mucking out tools, gravity racers / soap box cars, rally cars). Since what Shane McGann does is so unique, never standard and always an improved version of the product, your logo should be expressed in such a form that it conveys these distinct features of your way of doing things: uniqueness, never standard, exciting, ingenious.
With this in mind, why not have a custom designed logo? To do this, I hand-drew each letter forming the McGann name, so that the letters easily flow one into the other like a well oiled machine.